Every business should be incorporating SEO tactics into their marketing strategy to increase their website’s search engine rankings. In 2019, it’s important to understand the ways in which a business can flourish with Google. However, many people still ignore the SEO side of marketing due to its complexity.
SEO is actually one of the more cost-effective forms of digital marketing when compared to online advertising, pay-per-click ads and social media marketing. While not every business can afford to hire an SEO Agency to improve their website’s rankings, there are still a number of ways that you canimplement SEOwith some strategic thinking and planning.
- Google My Business
The first thing any business should be doing if they haven’t already, is setting up their presence with Google. Gaining local exposure online is really important for any company. Google My Business is one of the simplest ways to increase online visibility and help find people that are looking for your niche, find your business. The bottom line is, Google’s goal is to help customers find businesses close; therefore, it’s important that your business is listed there with the correct details to help them do so. Google My Business should form an integral part of your Local SEO strategy.
- Publish Fresh Content
Releasing new content on a regular basis will significantly help your website’s rankings with Google. Google’s web crawlers frequently index fresh, quality content and every time your website does publish, it will be recognised by the search engine. The more your website is being crawled and indexed, the more likely your website is to move up the search rankings.
Publishing new content to your website shouldn’t be a mammoth task. For small businesses, there are a range of topics to discuss, and you can easily set up a blog within your site. If you’re struggling for blog ideas, focus on ‘how to’ or list articles for your niche. If you’re continuously posting high quality, unique and relevant blog posts then the crawlers will see this as a sign that your website is valuable and important.
- Target Longtail keywords
When you’re working with a tighter budget, it’s smarter for your business to focus on targeting long-tail keywords. The two main types of keywords are general competitive keywords and long-tail keywords. Both types are relevant to the business and visibility, but long-tail keywords include the phrase in which people will search to find your business.
For example, it can be very competitive to be targeting ‘Dog Walker’ as many other businesses will be targeting the same key words. However, the amount of businesses targeting ‘Dog Walker Eastern Suburbs’ will be significantly less and the chances of your business ranking with this long-tail keyword are higher. Long-tail keywords are much more specific and can help small businesses to reach much narrower audiences for their business.
Conclusion
Any business can implement these SEO strategies, with or without room in the budget. By following these strategies, anyone can enhance their business’s search engine rankings and have more organic traffic reach their website, without breaking the bank.
