Making an excellent decision when you are choosing your next Search Engine Optimization firm has considerable consequences for your company, your business, your brand, and most importantly, your bank account. The difference between a decrease in Google rankings and a boom in the organic traffic comes down to picking between the bad and the excellent Search Engine Optimization or SEO specialist.
But with the right specialist, a lot of businesses in different industries can increase sales and minimize their advertising budget while improving the user experience. Before hiring a firm or individual and locking them into a contract, here are some of the tips that every business owner needs to consider.
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Search Engine Optimization is not magic, that is why you need to avoid people who talk about it without the right concept
SEO is a process of optimizing your company website to increase the organic traffic to your site. It is quite tricky, which means that it is usually misunderstood. People who assert that they have a “secret” insight into a search engine’s algorithm, or who usually play up the secret that is surrounding this topic are generally lying in their teeth.
Instead, a good Search Engine Optimization will require a deep understanding of how Google, Yahoo or Bing works, constant modification and attention to detail since algorithms, especially Google’s, change regularly (almost every week).
Not only that, shortcuts like keyword stuffing, cloaking and buying links can lead search engines to lower the ranking of your website. These methods are called a black hat Optimization because they violate all the possible search engine rules and regulations.
Once the Google bots discover that you are using these types of tools, they will demote your website in their SERP or Search Engine Ranking Page. It will result in a decrease in organic traffic. SEO experts who are claiming that they have “special” information about this topic could be using this kind of black hat practice, for which your company, as well as your website, will ultimately pay a considerable price.
You need to be more specific about your goals and look for a firm that suits your needs
Whatever you are doing or you do, don’t hire a firm that has an abstract goal when it comes to increasing your organic traffic. For starters, there are a lot of various types of organic traffic. It means that maximizing them does not automatically translate to an increase in income or revenue.
Ranking first on search engines like Google, for example, an Italian leather jacket does not do your cannabis business any good. To avoid vagueness and obscurity, your company and your team need to outline precisely what you want to accomplish using SEO campaigns.
Are your company looking to increase your product or service sales by increasing the ranking of particular key phrases or keywords? Is your business struggling to minimize your site’s bounce rate and increase your conversion rate?
If you are looking to maximize your advertising revenue, do you prefer to have a broader target market or audience or you want to reach out to a smaller audience that spends a lot of time on your website on average? Are your company looking for people to help you build a social media following, designing sponsored contents and other necessary SEO services that go beyond Search Engine Optimization?
No matter which firms you are planning to choose, you need to make sure that you are clear about the kinds of results that you are looking for and what kind of services your company will require.
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Do not just go by what search engines show you. Always go by word of mouth
Why should you not choose an SEO firm based on how well they rank on SERP? That is because the companies make a living on making the website get the highest rating possible. Imagine what they will do to make their own business site reach the top spot?
Your best option is to hire specialists that are too busy optimizing their client’s sites instead of wasting their resources optimizing their homepage. The best SEP company usually have a lot of long-term clients who have at least one referred member of their industry to the same services.
Not only that, don’t assume that lists you find on the Internet is impartial. Usually, the firms on those lists are paying a premium to get the spot they are in. An excellent SEOcompany already have a lot of businesses to bother paying for a place on these lists.
It does not mean that there will be no respectable lists you can find on the Internet. The thing is, you need to trust these lists as much as you would imagine the list of “the best restaurants in Los Angeles.” It means that the best way to look for a reputable SEO company is through word of mouth. Instead of using search engines like Google, Yahoo or Bing, you can ask people that you trust like your family, friends or co-workers for any recommendations.
It can be very helpful to ask other companies in your industry because the company they will recommend will already have a lot of experience in this type of situations. SEO is a long process that can help your business build a successful company if you find the right firm.