What is a Landing Page
A landing page is a standalone web page that is typically located outside a websites structure. They are developed with a specific purpose such as generating sales or leads.
Landing pages can be extremely effective when used for email, social or paid marketing campaigns since it is built for conversions.
Unlike a home page, landing pages typically have less options and more focused on a topic, sale or call-to-action.
An average landing pages can convert anywhere from 1-3%. However, when optimized landing pages can easily convert into the double digits.
In this article we’re going to look at how to build beautiful landing pages in WordPress.
Benefits of Using a Landing Page
- Convert higher than normal web pages
- Can be created easily with WordPress page builders & plugins
- Can decrease PPC advertising costs
- Easier campaign management & measurement
- Lower bounce rate since there is a direct correlation with the ad a visitor clicked
Using WordPress to Create Landing pages?
Landing pages are typically designed to be minimalistic so that visitors are distracted by other elements or links that can steer them away from a pages goal.
Thanks to WordPress, you can easily develop web pages using premium themes, page builders and plugins.
- WordPress Premium Themes
WordPress themes have evolved to provide users with control over site design with the use of drag-and-drop page builders, built-in templates and page elements.
Avada, Divi and Astra are three best-selling themes that can allow you to develop WordPress landing pages without any coding experience.
- Page Builders
In relation to the previous point, page builders allow the creation of landing pages without any web development experience and a lot faster.
Through an easy-to-use interface you can modify the layout of a page into rows/columns. Using page elements you can add features to your page such as text, images, widgets, newsletter signup boxes, products and more.
Leadpages is an online service that allows you to easily create beautiful landing pages using a drag-and-drop interface.
Once you’ve created an account on Leadpages, you can choose from 200+ templates that are organized in different categories.
It comes with several integrations which can be used with or without WordPress. If your site is developed in WordPress, you can download the Leadpages WordPress plugin.
- Custom WordPress Templates
If you have coding knowledge in PHP, you can build custom page templates which will work with any WordPress theme.
The simplest way to do accomplish this is by replicating the default page.php file then modify the HTML/CSS structure.
NexToronto is a Canadian web development company can help you build beautiful landing pages that maximize results.
With almost 20 years in web development, we can help your business establish a high-converting landing page for your advertising campaign.
When developing landing pages we deploy only the best-practices and quality expertise that will provide an ROI.