Everyone knows SEO is important. No matter you are a blogger or your own website of a local business, you need SEO. But you have to make sure that you do it the right way. Now most people wonder what the correct way of doing SEO is. Well you have to create a good SEO strategy before you start.
What type of strategy is required?
You have to make sure that your SEO strategy covers all the relevant and necessary SEO topics. You must start by researching your niche. You have to focus on different types of keywords. Now there are two types of keywords:
- Broad Keyword – These are small keywords that target a very large audience like ‘marketing,’ ‘best camera,’ ‘cake recipe,’ etc.
- Longtail keyword – These are long keywords with 3 to 8 words, and they target a specific audience. Some of the examples are digital marketing agency bangkok, how to make cake without egg, best camera under 1000 dollars, etc.
Which type of keywords to focus upon?
If you try to focus on broad keywords it would be hard to rank high with them. The reason is that they target a large audience and there is very stiff competition. Even if you get the traffic you cannot be sure if the traffic you are getting is actually your targeted audience or not. Suppose you are a local store owner so you would want to attract local traffic to generate sales. But the traffic you get from broad keyword could come from anywhere in the world.
That’s why you must focus on longtail keywords. Focus on keywords that contain words like the name of your locality or city. It would target the specific audience that could be turned into potential customers.
Provide audience with engaging content and insert the keywords naturally in your posts. It would help you in the long run.