Practical Digital Marketing Tips for Small Business Owners

When it comes to digital marketing, many people do not fully understand what the service offers or why it is so important. However, in today’s world, having a digital marketing plan in place and ensuring it is executed correctly is a must. While it is possible to learn more about a digital marketing agency that’s helping Singapore businesses ride out the recession, it is also a good idea to learn what digital marketing has to offer for small businesses and why it makes such a smart investment.

Mobile Optimization

With up to 80% of searchers browsing the internet on mobile devices, Google has decided to reduce the ranking of pages that are not optimized for the smaller screens of mobile devices. Today, it is essential that all businesses have a mobile-friendly website. There are online tests that can be used to find out if a site is mobile friendly.

Blog for Long Tail Keywords

Many people do not focus on long-tail keywords, but blogging and using these words is a smart strategy. In fact, many sites generate most of their traffic by using long-tail keywords rather than focusing on just single words or a few words. Research and find out what phrases people are using to find the products and services offered.

Use an Ads Manager for Facebook Ads

If Facebook is being used for marketing, advertising is essential to achieve any type of reach. Also, if Facebook Ads are correctly used, such as testing various ads and segmenting the target market, it is possible to get better results by using ads manager.

Create a Compelling LinkedIn Page

This is a tip that may not be for everyone but, by adding a few symptoms to a person’s LinkedIn profile, it can help that profile stand out from others. Do not overdo this. However, putting bullet points or arrows next to core abilities or skills can help to direct potential clients to what they should read.

Use LinkedIn for SEO Purposes

While this is a bit of a controversial one, customizing the website links from a business’s LinkedIn profile to their website offers valuable backlinks to the website. When adding a website to LinkedIn, the text is changed to “my website” by default. However, it is possible to customize this and make it whatever a person wants. This provides a bit of an SEO boost.

Work with the Professionals

When it comes to SEO, there is a lot to know and figure out. Be sure to keep the information here in mind to create the best possible strategy. Remember, SEO is not something that will work overnight. It takes time and ongoing effort. It is a good idea to work with the professionals to help ensure the desired results are achieved.

Put time and effort into finding the right company to help with this, as SEO is going to ensure the results needed are seen. Not all SEO companies are the same, so take time to find the one that is right for the business in question.

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