Instagram is one of the largest social media platforms. If you want to be famous or create awareness for your brand, it is one of the best options available. Most of the digital marketers claim it to be better than Facebook in terms of engagement and reach. Many successful businesses are running on it.
Why use images on Instagram?
The UI of Instagram is designed for images. It is a place where people share images and videos. Videos on Instagram make about 10% of the total content. This number has increased with the introduction of Instagram Reels, yet images are still the best way to create engagement here.
What is the definition of a successful Instagram account?
If you have a million followers on Instagram and around 40-50% of them are active, you can easily become an influencer. It shows that a million people know about you or your brand and they like your profile. It means they are interested in your content.
You can call yourself a successful account even if you have 10,000 followers with 80-90% engagement rate.
How to use Instagram account for growth
You can try to get as many followers as possible in the beginning. Focus on reaching as many people as possible. Once you have at least 10,000 followers, start focusing on the quality.
You can use these followers for creating brand awareness, becoming an influencer, or selling your products. You can even ask them to be affiliates for your products. There are limitless possibilities about what you can do with them.
How to increase the reach when you are just starting out
Instagram has very low organic reach. However, it is still not dead. You can increase your reach by following a few steps.
Use high quality images in your post. Make sure to edit them to remove any dullness. It is a fact that you can always make an image better with a little editing. If you do not know much about photo editing, you should visit this link – https://gotoandlearn.com/photo-editing-software/the-best-photo-editing-software-for-pc-free-download/. It is a free and easy to use editing software.
Use hashtags properly. Hashtags let people know about your content. It is a cool feature that let people watch what they like.
These two steps are enough in the beginning. You can see results in a day or two.
